Techniques and References for Getting More Customers

Checklist for Selecting Solution

  • Import existing databases
  • Upload batches of images
  • Various layout templates for cart and checkout
  • Shipping calculator
  • Can issue discount coupons, gift certificates, and preferential pricing for preferred customers
  • Ad tracking
  • Order Updating
  • User-Friendly administration panels
  • Automated email confirmation
  • Wholesale selling features
  • Currency converters
  • Accepts credit cards, Paypal, checks, P.O., C.O.D.
  • International shipping
  • Can set minimum and maximum shipping charges
  • Tax calculator
  • Automatic calculates UPS and USPS shipping rates
  • Sales reports
  • Traffic reports
  • Sales by each customer
  • Order tracking
  • Search customers by demographics

Tips and Tactics for Online Success

  • Simplicity on sites is always better than putting out a site with all the available bells and whistles, which is difficult for the customers to navigate, and hard for the merchant to keep up and manage.
  • When choosing a software package/eCommerce solution, it's important to make sure that the programs offered can easily be intergrated into the programs that you are already using, or plan on using, such as Photoshop, Dreamweaver, FrontPage, and others.
  • For those unfamiliar with web design and programming, outsourcing the site design, building, administration, and maintenance may cost a fair amount of money, but the time saved and knowledge that your site is being professionally built and maintained will justify the costs.

Additional Tools

  • Paypal
  • Macromedia Dreamweaver
  • Macromedia Flash
  • Google AdWords
  • Yahoo Merchant
  • 1ShoppingCart

Reference Links

  • is a site specializing in tools, programs, and resources for merchants and designers
  • is an IT consulting firm offering an array of services and products, as well as resource materials, such as this article on how eCommerce sites are set up
  • MonsterSmallBusiness offers a full complement of articles, tools, and services. This article discusses and compares several different eCommerce solutions and their rates

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