« Email Marketing (Part I)
Tips and Tactics
- List building is the most important aspect of this endeavor, so a good way to keep people signing up for your mailing list, is to have an ongoing contest on your site. By offering a chance to win a gift, visitors will be more eager to sign up for the list and you can keep your list current.
- Email marketing is about more than simply sending out mass emails. For the campaign to be truly effective and to last over the long term, your business must deliver on the promises that you make. This will be the best way to assure that customers return and pay attention to future mailings.
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