Online Marketing with User Contests

Tips and Tactics

  • Contests are great ways to generate sales leads. Blogs and web pages can have ongoing contests which offer the chance to win free products by signing up for newsletters or email updates. Using these contests, website owners and bloggers can continually compile contact lists of email and physical addresses for future mailing campaigns.
  • The simpler the contest, the better the response rate will generally be. A contest which asks contestants to write and submit long essays or blog posts, to reveal certain sensitive information, or to do anything else which is time consuming or potentially could cause a hassle for them, will likely not be worth their time, unless the prize is of significant value. Finding a balance between a valuable prize and the effort taken to enter the contest is important.

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