« Social Cause Marketing (Part I)
Tips and tactics
- The results and goals of the campaign should be decided upon jointly, not individually. This way results can be measured without stress or disagreement.
- When looking for a partner a company or charitable group should develop a marketing campaign complete with sales pitch and educational materials with which to better prospect potential partners.
- Understanding your partner and their culture is key to avoiding problems down the road. While companies and corporations seemingly may have unlimited funds, most nonprofit organizations certainly do not. Nonprofit organizations can be exceedingly slow when compared to their corporate partner.
- Cause marketing can also be something as simple as joining with or lending your name as a sponsor of a charity event, such as an AIDS Walk, blood drive, or run to raise awareness for cancer or other disease.
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