Audio Ads to Get New Visitors

Tips and Tactics for Successful Audio Advertisements

• Don’t rely just on one station. To reach a wider pool of listeners, branch out to as many different stations as is economically possible.

• Celebrity voices are a great way to boost your advertisement’s visibility, but a another way is to do celebrity sound-a-likes, or spoofs. If you decide to use this tactic a clear disclaimer should be included in the advertisement.

• Audio advertising can also be done in the form of podcasting. Podcasting is the process of creating an audio MP3 file, which can be downloaded to a computer or MP3 player and then listen to it whenever there is time. Depending on your industry and products, creating a podcast which features an educational discourse explaining about the industry and how your products or services can fit into the greater field of the industry.

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