Tips and Tactics for Successful Audio Advertisements
Don’t rely just on one station. To reach a wider pool of listeners, branch out to as many different stations as is economically possible.
Celebrity voices are a great way to boost your advertisement’s visibility, but a another way is to do celebrity sound-a-likes, or spoofs. If you decide to use this tactic a clear disclaimer should be included in the advertisement.
Audio advertising can also be done in the form of podcasting. Podcasting is the process of creating an audio MP3 file, which can be downloaded to a computer or MP3 player and then listen to it whenever there is time. Depending on your industry and products, creating a podcast which features an educational discourse explaining about the industry and how your products or services can fit into the greater field of the industry.
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