« Ad Networks for Social Media (Part I)
Evolution of Ad NetworksAd networks have evolved as the internet has evolved. These days, networks of all kinds are beginning to offset some expenses, and are creating extra revenue streams by creating ad networks on top of their already existing networks. Blogging companies and social-networking ones like Facebook appear to be the future for ad networks. These companies who have hundreds of thousands of users are now offering this service to advertisers and publishers. Now, ad networks are major players in the online advertising industry, with names like ValueClick being among the stars of the internet. These companies are advancing all the time, offering newer and better tools for both advertisers and publishers to track their campaigns, and to make on-the-fly adjustments.
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