Customer Rewards

Marketers of every genre agree that correctly implemented referral programs deliver strong results without much expense. Unfortunately in the past, unlike ad buying or brochure printing, tracking and awarding users for their referrals/conversions needed IT support and even an entire development team. Not any more! Do you have ideas like:

• Asking your customers to refer what they just purchased to friends so that their friends will get 5% discount and the customer will get $25 gift card for every sale generated?

• Hosting a contest where the customer with the highest number of referrals can claim a valuable prize?

• Implementing simple online or offline referral reward programs where you and your users can track the referrers, visitors, conversions, and awards systematically?

• You sign up with us and immediately get access to your business account

• If you decide to offer awards for referring users, you create your own specific award program by defining criteria such as how many conversions required for award, how the award is calculated (% of item price, fixed prize, a coupon, or even no award)

• Through the Setup page in your account, you have access to html code snippets that you should host on your site. In these code snippets you substitute product id/campaign id, referral url with your specific parameters

• You include Javascript files from our server (similar to what you do if you are tracking visitors through Google analytics/Omniture). The Javascript automatically replaces the html snippets with widgets for reviews/review counts, and referral buttons, all of which can be customized

• When the user sends a referral, we use your specified referral URL and append tracking information to it. This enables us to track the performance of these referrals and associate conversions with appropriate referrals

• Whenever a successful conversion happens, you notify us about it by making a simple Javascript call or URL redirection. This does not affect your website flow or functionality.

• Once we get the conversion notification, we make the sanity check, associate it with right users, calculate awards, notify users, and update the campaign analytics available in your account

Essentially, all the work you have to do is defining the right referral program and hosting a few snippets of html - making it successful is our responsibility.

NextBee's integrated solution suite helps you in every step of your marketing efforts. From attracting more traffic and engaging your visitors, to driving more referrals and converting them into new customers, our referral framework is built to support wide range of business needs.

• Track online as well as offline/in-store transactions

• No coding or integration work is required

• Ability to reward referring users as well as offer discounts to referred users

• Refer more than one product/item at one time (especially, useful when you want to offer ability for users to refer ordered items/saved items in shopping carts)

• Define virtually every type of referral reward (including ability to offer an award only after more than one successful conversion)

• Offer awards only if the conversion matches referred item (e.g. when you want to award user only if the buyer buys exactly the same product that was referred by the user)

• Referral reward programs supported by testimonial collection, showcase, syndication, SEO optimization, widgets, viral communication infrastructure, and affiliate publishers.

Referral marketing is a well-proven technique. NextBee has successfully reverse engineered and digitized this age-old marketing method while maintaining the social spirit among users sharing referrals. At the same time, we realize referral programs take time to gain traction. Considering this, we offer special assistance in the early start days to make sure your programs start strong.

• Our platform supports building targeted landing pages for email marketing. An email campaign targeted at existing  customers gives a solid start to your campaign

• After the trial period, we promote your campaigns through all our online and offline assets

• Our media relations team helps you draft press releases and makes sure the story reaches a targeted list of editors

• As you start getting user generated reviews and your content rich review widgets get syndicated on other websites the resulting backlinks help shore up your ranking in Google and other search engines

• From day one, you can start building/expanding your business network and promote your programs through cross-selling within your business network. Further, you can try and attract publishing partners whom you can award affiliate rewards through our system. If you need help in getting word out to either fellow businesses or publishers then our customer service team can work with you to define marketing plan that can deliver results for you.