Campaigns to Get Word of Mouth Buzz from Bloggers and Social Web Influencers
|Tools Not Rules
Structure Your Campaigns and Incentives That Match Expectations of Your Targeted Influencers
Social Media Influencer engagement campaign provides returns when it is based on the true spirit of a collaborative relationship. When it comes to relationships, especially that involve social web influencers, there are hardly any fit-all rules and hence we limit our involvement to providing technical infrastructure to track performance and providing full flexibility to you in building these relationships. You can either reward the influencers who help you create buzz about your offering based on fixed or percentage of sales they generate, or proportionate to how much traffic they send you, or even just featuring the top referrers on your own site - giving them recognition that they truly seek. Thus, as your marketing plan evolves your company will be able to build strong partnerships with network of influencers (be it bloggers, power users on Twitter or Facebook, and even businesses like suppliers, vendors, neighborhood shops that target similar audience as yours) and get high-quality traffic.
Campaigns Based on Dynamics of "Web 2.0 Link Economy"
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