This innovative approach towards customer retention creates conditions in which members may miss out on points, rewards and other special privileges if they do not achieve a set of engagement standards designed to encourage continual activity. The approach simultaneously sets up the program user with opportunities to regularly win big rewards as long as they stay active. We have found this unique combination to be a powerful driver for changing inactive member behavior.
NextBee recognizes that just as your application is unique, so are your standards of engagement for your customer retention program. As a representative example, it could be that your engagement metrics have an inverse correlation with how often your users make use of certain resources. The NextBee rule engine can track all such activities and map them to objective scores. The baked-in flexibility allows us to create a customer retention program focused on your specific needs.
It is often too late to save an account when a member requests cancellation. Our pro-active smart triggers means your account reps will get notifications when early indicators demonstrate a possible customer retention issue, such as when a user stops logging in to their account, ceases to regularly view the results of the activities, or faces issues with either products or services. We can even send out pre-set special retention offers to such members before they fall off the curve.
Today's fast paced SAAS services count on NextBee for their retention programs that support custom metrics and APIs that track member engagement, as well as pro-active triggers, auto responders and offers with compelling incentives, to support varied retention initiatives.
We know that every product, service, and user-base is unique. What is needed is not some marketing gimmick that will work in the short term, but a method of approaching users that will carry you through nearly and scenario. This is what we have designed the PACE Methodology.