« eZine Marketing (Part I)
Tips and Tactics
- Although you may want to write lengthy pieces describing all the great attributes that your company has to offer, short, succinct paragraphs that really pack a punch are the way to go. If you do have a longer piece that you want to feature, take the best few lines from it and write them as a teaser. Include a link at the bottom to a website where they can go to read the rest.
- Since lists are so important, and qualified leads are the most important of all, draw readers in from your website by asking them to participate in a contest to win a prize for signing up for your ezine. This way, you will know that they are interested in your products to some degree, and will make for more dedicated readers.
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