Marketers Guide to Understand Changing User Behavior

Tips and Tactics

  • Social media advertising has taken hold firmly with the younger generation of web surfers and, depending on your product or service, can be a great way to reach out to this demographic on their own internet 'turf'. Younger users are fickle, and also are extremely web savvy, and able to see through dishonest, or poorly executed marketing attempts. Companies choosing to pursue this path should be sure that their campaigns are well-tested for this demographic.
  • There is only one way to learn about this new phenomenon, and that is to get started in it. Creating presences through blogs and on social media sites is free, so why not sign up and jump right in? The sooner you get started, the sooner you can start making new contacts and adding friends, which means the sooner that more and more people will start talking about your company.

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