« Social Cause Marketing (Part I)
Tips and Tactics
- To keep future disagreements to a minimum both companies should be aware of the cultures of each others' organizations before starting. Bureaucracies all work in different ways and at different speeds, so understanding this fact up front and taking it into account when doing business with each other will help to diffuse problems before they get started.
- When prospecting for potential partners, whether from the corporate side or from the non-profit side, it is important to be professional in your due diligence and recruiting. Putting together a marketing campaign to recruit partners, complete with sales pitch, educational materials, and all the bells and whistles possible, will help enlighten and edify potential partners.
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