« Referral Marketing (Part I)
Tips and Tactics
- One of the most simple forms of referral marketing can be something as simple as handing out business cards. Any time you have a chance to give out one of your cards to someone, give them 3-4 and ask them to pass them along to anyone they know who might be interested.
- Customer service is an extremely important - perhaps the most important aspect to have a successful referral marketing campaign. Your customers must believe in your company and each and every one must have a great experience when dealing with your company. Asking and printing testimonials and feedback, and making each person feel like a part of a team every time they make a purchase or contact your company.
- Be quick in payments and responses. Automating a system of payment and to answer emails and inquiries will allow you to come off as professional and will give partners and customers faith in your company.
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