Tips and Tactics
- It is not always necessary to employ a full SEO service. Oftentimes, depending on the website, keywords, and market, it's possible that simply adding links can result in higher rankings needed for improved business. Contacting a link exchange or spending some time on related forums can result in finding people willing to trade or sell links for much lower prices than paying top dollar for a big service.
- Link building is the strongest part of an SEO campaign, and the most important. The more incoming links you have from highly ranked sites, the higher your own ranking will be. Links work like votes, except that some votes count more than others. Likewise, votes from poorly ranked sites, also count but as votes against you. Link building campaigns should always test and retest all links coming into the site to make sure that other sites aren't bringing your rankings down.
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