« Product Seeding (Part I)
Tips and Tactics
- The main way to make any sort of viral campaign work (product seeding is a viral campaign, after all) is to give away free samples of whatever it is that you sell. As far as the internet is concerned, Hotmail is the best example of a successful campaign. Hotmail has built their service by offering free sign ups each time an email is sent using their service. Hotmail is one of the leading email services now, and has gotten to that point, almost strictly through word of mouth marketing.
- Planning ahead in regards to scalability is also important. If your viral or seeding campaign requires you to give away expensive items, such as a television or laptop - the campaign may be successful, but may end up costing you more than it is worth. Be sure that what you are giving away scales to the amount of business that you hope to draw in.
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