Continue to Part II: Natural Search Engine Rank»
IntroductionSearch engine optimization comes in different forms, but organic SEO is a way that builds a site for the future. Organic SEO also is a cheap way to maximize the potential of your site via some simple, yet powerful solutions that can send your site up the rankings. Some simple SEO techniques include building links, using keywords in a certain way and a certain amount of times on each page, and using meta and alt tags. Using organic search engine optimization techniques along with paid SEO can help you maximize your marketing campaign, gain traffic, and increase your business through your rankings.
CostsOrganic search marketing can be done with the only investment being time and hard work. Creating good content with keywords and using them effectively, as well as building your links yourself can help optimize your site without incurring any costs. SEO companies can be hired to do this service for varying prices, depending on the size of your website.
TimeframeOrganic search engine marketing can take a good bit of time in the set-up stages, whether done in-house or outsourced to a professional SEO company. Once the set-up is done, however, and the site achieves a high ranking, the results will be long-lasting and the site should stay highly ranked, which will pay off for some time to come.
Execution DetailsThe basic foundation of organic search engine marketing includes focusing on keyword research and content development and link building strategies. Using keyword tools to pick out certain niche keywords that can be exploit-- hopefully for low prices with high returns - is one cornerstone of building a good organic site, but a good link-building strategy will shoot a site up the rankings quicker than anything. Getting your site linked to other highly ranked sites should be a goal. Using a link exchange, or purchasing links is one way to do this, while sending emails to other sites is another way.
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