« Newsletter Marketing (Part I)
Tips and Tactics
- Free articles are available from a number of various sites online, and can be reprinted with the only condition being that you credit and perhaps include a link to the author. Free articles are available on almost any subject and can save lots of time.
- Once you have a successful newsletter with a dedicated following, you can then think about selling advertising space to others. A successful newsletter campaign should generally have a conversion rate of over 2%.
- Newsletters are great ways to promote yourself and your company as experts and industry leaders. People respond to and respect the written word, and being able to produce an educational and useful newsletter which people will genuinely enjoy reading, is a powerful way to make your presence felt, and gain credibility in your industry.
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