Tips and Tactics
- Mobile advertising relies on the need to write good ad copy even more so than online ads do, since advertisers have a limit on the space available to them. Typically, advertisers only have 36 characters at their disposal, so getting the information across in a small message is of the utmost importance.
- Since this is a different form of advertising that normal web-based marketing, new strategies can be employed, and experimentation can determine what is best for each business. Many advertisers are optimizing their websites specifically for mobile phones, and this is one technique that should be looked at. Regular sites may not load properly on a cell phone, so creating an online identity just for this market may make good business sense.
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