« Magazine Advertising (Part I)
Tips and Tactics
- When coming up with a graphic ad, researching other ads and discovering what the competition is using is a great way to brainstorm ideas. Coming up with a fresh, new idea that will stick in the readers' minds is tough, but is something that will pay off in the long run.
- Magazine advertisers should analyze and decide whether it is better for their business to spend the budget on one large ad in a national publication, or to take out several smaller ads in various magazines.
- Even if you are planning on producing in house, contacting agencies and seeing what they offer can be a great way to generate ideas.
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