« Loyalty Programs for Online Stores (Part I)
Tips and Tactics
- In addition to offering incremental and cumulative programs which add up to winning a big prize, another idea is to offer a series of small yet helpful promotions and benefits such as free shipping, small gifts, and small giveaways, which when given often and on a regular basis will allow customers to feel wanted and appreciated.
- Knowing what the customer wants and being able to connect with your clients and customers is key to allowing you to offer them promotions that they want, and items which they can use. In this type of program customer service should be at a premium cents, of course, the idea is to build a deep and long lasting rapport.
- Some studies reveal that companies spend 5 to 10 times the amount to gain a new customer than they do to retain an existing one. When this amount of money is factored into a company's advertising budget, one can see how spending some money to implement a loyalty program can actually end up saving money in the long run.
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