Promoting Local Shops and Services Through TV

Tips and Tactics

  • When going the route of local TV advertising, it is important to try to come up with something clever or catchy, especially if money is tight. A clever little story, or tune is good to have in the hopes that people will remember the commercial.
  • Getting a local celebrity to appear in your local TV ad is another way to boost your ‘wow' factor. If you can convince a local sports star or other known figure to appear as a sponsor, then more people will remember the ad.

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