Tips and Tactics
- Since internet marketing is vastly different from regular marketing, and the consumer can't actually be in contact with what he is buying, it is good for ecommerce sellers to have a very loose return policy. 'The customer is always right' is an axiom that works especially well online, as word can spread easily about a vendors sales policies.
- Internet marketers should use all the tools at their disposal, including software, and all the tools provided by whatever service they use. Several different methods should be employed, and data should be continually compiled to track and test new theories.
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