« Incentive Marketing (Part I)
Tips and Tactics
- When someone does qualify for a prize or reward, a big deal should be made about it. If it is a contest, having a party or some sort of announcement is a great way to build up attention and get some free mileage from your program.
- When implementing one of these programs, issuing a press release is another good way to get some more free publicity from your program.
- Be innovative. Incentive marketing doesn't have to be a big deal. Something as simple as packaging different products together could lure a customer into making a purchase, or increase the amount they will spend. Gift cards are great items to package together with other products.
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