Engaging User Community For Product Promotions

Practical Tips

  • A very simple, yet highly effective form of grassroots marketing used by companies of all sizes, is leaking information, such as press releases, and company information online, in forums or message boards, before the 'real' announcement is made. This way, rumors get started and gossips builds in the lead up.
  • Grassroots marketing is a customer-driven type of marketing, so it is of the utmost importance that customers have a tremendous experience with your company so much so that they want to tell others about it. Giving them a place to voice their feelings, such as a voting area on a website, or a contest of some sort. Customer testimonials are also a great way to allow clients to boast about your company.

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