Online Community Engagement Techniques

Tips and Tactics

• The key to making a community marketing campaign successful is to know your customers and to always be as transparent and honest with them as possible. Many forms of marketing, such as branding, rely on reaching as many people as possible with a general message. Community marketing is just the opposite. You want to reach a specific group and allow them to ask questions and comment on your company in the hopes of cementing that relationship even further.
• Of course, if you or someone representing your company is to have direct contact with the customers, they should always be respectful and mannerly, no matter what is being said. It's okay to disagree, but never to insult or attack a customer.

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