« Catalog Marketing (Part I)
Tips and Tactics For Improving Response
- With the new advances in technology high quality photography can be done in house with a consumer-level camera and some basic editing software. Most computer systems, live software installed that is of a high enough quality so that anyone with basic graphic design skills can produce the photographic images.
- Since catalog purchases are more difficult to track of an Internet purchases, employing some software to aid in the tracking and data compilation of your sales can help you to determine your return on investment, and can help future catalog marketing campaigns become more effective.
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