« CPA Advertising (Part I)
Tips and Tactics to Improve Response and Interest in Your Programs
- If you have been using a PPC (pay per click) method and the results have been poor, changing to a CPA program could be the spark that is needed to liven up your campaign. Pay per sale is the best option for users with smaller budgets who have to worry about managing money and getting the most out of every ad dollar.
- If your business is a leads-based enterprise, CPA is a great way to definitely generate leads for your company. If your business is based on getting subscribers to newsletters, ezines, contests, or other mailing lists, pay per lead could be a great option for your company.
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