Pay for Performance Marketing through Affiliates

What is Affiliate Marketing?

Affiliate marketing is the practice of internet marketing in which a company or business recruits and pays other sites to become partners and advertise or sell their products, or just to drive traffic to their site. Typically banner advertising, affiliate networks, display advertising, email marketing, blogging, and product reviews are all forms of affiliate marketing. Depending on the type of affiliate program, payment can be made for delivering leads, traffic, or sales.

Cost for Running Affiliate Campaigns

The large majority of affiliate marketing programs use a cost per sale method. This means that when a sale is made from a customer referred from a certain website a commission is paid to the owner of that site. The commissions can vary greatly from one program to the next.

How Long Does It Take To See Results from Affiliate Programs?

Setting up an affiliate program can take some time if done in-house. Outsourcing to a professional firm can save time and effort, and professionals who do this type of work can set up the account, as well as manage it as long as the program lasts. Software also exists to help track and monitor sales and payments. Professional affiliate marketing companies are very easy to find and join, and the benefits are incredible. Whether you are a publisher or advertiser, affiliate marketing companies act as brokers to bring the two sides together and to match companies with related interests, products, and online publications.

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