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With the media world going through a
massive and exciting transformation, the peer to peer information
transfer has become a viable, if not better, alternative to
broadcasting messages. Today, early adopters are not only important
as litmus tests for your product or service, but are oftentimes the
only meaningful and scalable marketing channel.
The new paradigm of social interactions
have posed new challenges for the marketers. The grassroots effort
for marketing dictated by user's social interactions often requires
significant time to materialize. Throwing in more ad dollars at the
problem often backfires more than it helps.
Based on input from our brand marketing
clients, we have developed and nurtured a community of social media
influencers - users who are active on social media sites and maintain
their own publishing channel. With our referral marketing platform,
we have a unique advantage of having direct relationships with
individuals who like to talk about what is new and have the ability
to influence the decisions of their peers. We help brand marketers
connect with such users who have expressed interest in
incentives associated with participation in promotional programs as
early adopters. Our offering is built from the ground up around the
needs of brand marketers.
We can work with you to configure
and customize our out of the box referral marketing solution
You get access to detailed profile
data of the influencers who express interest in joining your program
You have the ability to directly
communicate with these early adopters and manage their expectations
The campaign analytics based on
the data that flows through our system enables you to systematically
improve your results
Depending on the nature of your campaign, we support a variety
of business models, including cost per transaction, cost per sign
up, or percentage of award transactions.
Please note, this solution is not available through our standard
referral marketing offering yet. If you are interested in this
offering then please send us a note by filling out the form here
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