Selection Checklist and Implementation Guidance
Continue to Part II: Online Promotions for Websites»
IntroductionPromoting your website and getting it highly ranked in the search engines is important to the amount of traffic that your site receives, which in turn can result in more advertising revenue, or sales of products. There are a number of techniques which can be used to make a website more search engine friendly techniques which include analyzing and selecting keywords, optimizing pages and code for better rankings, getting indexed with the search engines, and tracking your campaigns and your website's effectiveness. These can all be done manually, but software can also be used which includes programs which can help save the time and effort to do all of these different methods individually.
Costs and Skills RequiredFree website promotion software can be found online, but to be sure that you aren't using something which has spyware, or may end up causing more damage to your site than it does to help, purchasing an all-in-one suite for a couple of hundred dollars will be a wise investment over the long-term, plus you will have fewer problems if everything is integrated together. Anyone using this software should be familiar with at least the basics of website design and marketing, and should know how to make the adjustments that the software recommends.
- Includes SEO, analytical, keyword software
- Online updates and downloads
- Traffic analysis
- Link management
- User-friendly and intuitive dashboard
Program Execution DetailsA link building campaign is one of the most powerful and effective ways of getting a website ranked, but also can be a very time consuming one. Even if your site does have hundreds of backlinks, you still should periodically check them to assure functionality and to make sure that the websites that are linking to yours still have high page rankings and haven't fallen out of favor with the search engines. For this one function, employing software can save incredible amounts of time. To achieve a high ranking, a site will likely have hundreds, if not thousands of links, and manually checking them all could be almost a full-time job. Basically from the beginning, employing an all-in-one software suite can help analyze and pick keywords, and keyphrases, will analyze and help pick link partners, submit your site to search engines, optimize your webpages, locate errors throughout your site, manage all advertising campaigns from the same place, and more. Basically, whether you already have a website, or you are still building one, employing website promotion software can make life easier, and your websites more successful.
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