Automated Search Engine Analysis and Optimization
Continue to Part II: SEO Tools for eCommerce Sites»
IntroductionSearch engine optimization, or SEO, is a process which seeks to make a website friendly to the search engines which index them. Creating links, writing relevant content with important keywords, and tagging images, graphics, and photos, are just some of the ways that websites can rise up the rankings, get more traffic, and get more business. There are a variety of tools that have been created to help webmasters maximize the potential of their sites, such as link checkers, a variety of keyword tools, tools that check for similar pages online, and others that simulate the spiders that the search engines use to index sites. Together, these tools form a powerful basis from which to begin analyzing your site and making the changes that will allow it to pass the competition, and land on that rarefied air of the first page of Google.
Costs and Skills RequiredMany of these tools don't require highly advanced skills, and many are quite intuitive so that they can be used by people of most skill sets. Many are also low-cost, or free, and still others come included in advertising packages, such as Google's AdWords and AdSense.
- Integrated link price calculator
- Search engine spider simulator
- Reciprocal link checker
- Domain stats tool
- Keyword density tool
- Anchor text analysis
- Backlink builder
- Domain age tool
Usage DetailsSEO tools can be used at any step in the design process. Even before you create your own website, you can employ many of these tools, such as keyword analysis tools, keyword suggestion tools, and domain stats, to analyze the market and look for niches where your site can fit in and places in the market to exploit. If your site is already up and running, using such tools as anchor text analysis, you can make sure that this powerful SEO component is helping your site to high rankings, rather than dragging it down. Also, the more advanced users can use a search engine spider simulator to view the pages of your site in the same way that the search engines do, and can help identify problem areas.
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