Techniques to Optimize Conversions From Search Advertising

Tips and Tactics

  • Looking for niche markets through alternate keywords is a great way to pick up bargains. For example, if your business is selling cars, rather than picking 'cars' or 'automobiles', try looking for more specialized words, such as 'quality used cars' or 'almost new cars'. The broader the keyword, the more likely the competition will be quite fierce. Picking up several more specific keywords rather than one or two of the most popular can pay off the same, and likely save money.
  • While Google is by far the industry leader in search advertising, the others, such as Yahoo, and MSN do have their dedicated users also. If a major keyword is too expensive on Google, try the other search engines to see if they offer the same word at a discount.

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