Effective yet Affordable Way to Reach Early Adopters
« RSS Advertising (Part I)
Tips and Tactics
- For the layperson, RSS feeds are typically a weird orange button placed alongside several other icons. Who knows what all these little buttons do? Most people come to a website or blog to read an article, not play around with odd doo-dads with unknown purposes. To make RSS work for you and your readers, a space or even a whole page should be dedicated to explaining what it does, and what they can get out of subscribing. The easier it is for readers or clients to subscribe, the more effective the campaign will be. It's as simple as that.
- The most important aspect to a good RSS marketing campaign is relevant and useful content. After all, the reason people are coming to your site or blog is to read something vital and captivating, so the articles and blog entries should be something that will keep them wanting more. If not, as easy as it is to subscribe to someone's RSS feeds, it is just as easy to unsubscribe.
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