Non-HTML Content in Search Engines

Tips and Tactics

• Outside of SEO, one use of optimizing PDFs could be to include files in this format on DVDs, such as sending PDFs to cell phones, DVDs, CDs. Flash is now embedded in the file, which makes now makes these unique files even more portable and useful.
• Just as creating meta and alt tags helps increase rankings, so does tagging the PDF files themselves.
• Adding company information to your PDF pages in headers or footers to help readers be able to get in touch with your company and find out more information about you.

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