Web 2.0 Trends and Techniques in Online Stores
Continue to Part II: Online Store Software for Small Businesses»
IntroductionOnline store software is any type of software designed to produce and manage an ecommerce website. This software can contain programs to help with search engine optimization (SEO), inventory management, credit card processing, and preliminary site building tools, such as templates and add-ons. Online store software offers users ways to create an online catalog or virtual store, with photos, ordering information, customization of orders, payment processing software, and tracking and customer data collection tools. All of these things are needed as the nuts and bolts to sell online. Getting the customers to come is a different story, and requires the help of a top notch marketing and advertising campaign, not to mention the quality products that your business sells. Many new software packages offer some help in driving traffic to member sites, and the newest of the new are now offering search engine optimization (SEO) features to make sure that users' web pages show up highly ranked in the search engines.
Costs and Skills RequiredPrices can vary for this type of software, depending on what you need and purchase. Separate parts can be purchased independently of each other, such as shopping carts and templates, or a full-featured solution with everything included. A program featuring everything needed to build and manage a website can be found from upwards of $100. As the technology has increased, more and more ecommerce or online store software has been streamlined and improved to the point where people of all skill levels can use the tools and software that is included in the package.
Execution DetailsAnyone who already owns a website, or anyone looking to build one can benefit from using online store software. If you already have a site, this software can help integrate everything into one system, and can offer streamlined ways to manage the site. New site developers can use the software to start from scratch, build a site, manage it, and expand when needed. Anyone who is looking to purchase an ecommerce software package, should make sure that it can be integrated with Dreamweaver, FrontPage, or whichever other design software you will be using. Here is a partial list of online store software companies that you might find useful
- Elastic Path
- EOne Commerce
- IBM Websphere
- Junction Solution
- Pro Stores
- Yahoo! Stores
- Zen Cart
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