Organic Traffic for Local Service or Shop Website
« Local Search Engine Optimization (Part I)
Tips and Tactics
- Alt-tags are often overlooked parts of the optimization process, but can be useful ways to slip keywords into a site without fear of spam. For each image, create an alt image tag with the same keywords that you are trying to optimize. For example if your main keyword is 'New York Pizza', then giving each image the alt tag of 'newyorkpizza1', 'newyorkpizza2' and so on will allow you to safely stuff a few extra keywords in there without fear of overdoing it.
- People always think of using the local pages of Google and Yahoo first for local internet marketing, but submitting your site to local directories will help also, just make sure the directory is a good one and that the majority of its links are working.
- If you have other sites, link to all of them as well as to all of your internal pages.
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