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« Email Newsletters (Part I)
Tips and Tactics from Experienced Email Marketers
- Although you may want to write lengthy pieces about various features of your products or great skills you have developed over the years by working with many clients, short- succinct paragraphs that focus on just the primary benefit of your offering is the way to get most returns from your campaigns.
- Keeping users interested is the primary objective of the successful campaign. So focus on getting users involved by asking them for testimonials, offering them to write guest columns, featuring case studies, running contests, offering give aways, asking referrals is a good way to keep users engaged with your campaign.
- Newsletter should not be used to hard sell your offering to readers. It might give immediate returns from a few users but will turn off many other users. Your newsletter subscribers is a valuable asset of your business and should be carefully preserved and guarded against any dissatisfaction
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