Opening up communication channels through blogs
Introduction to Corporate Blogs
Brand blogging is quite simply creating a blog that is dedicated to a company, service, or product, although the exact execution can be done in a number of ways. A brand’s blog has a corporate representative who manages the content, but writer or writers can be members of the company, freelancers employed by the company, or customers who are loyal to the company or its products. Brand blogging is just another tool that can be used to stimulate conversation and increase the company’s presence on the web. Companies can use blogs in a variety of different ways, such as having a free standing one, or integrating one into their main website and offering it as a feature where they publish information about the company or upcoming products.
Budget Requirements for Blogging
The cost of setting up and manage and a blog can vary between inexpensive and free, or can cost a great deal, depending on how many resources are available. Professional bloggers can be hired for a reasonable price, or if there is someone in the company with good writing skills, they can be assigned to keep up the blog. If your idea is to invite customers to write about their experiences, then perhaps the only cost would be perhaps free product, or discounts on future purchases.
Time frame to See Results from BlogsThe time needed to
start a blog is very little. Sites like Wordpress and Blogger.com
offer templates that can be put together in a matter of minutes.
Updating the blog should be done regularly, typically a couple of
times per week at least. A longer time is needed for readership to
Action PlanIf you already have a
website, then certainly you also have a hosting service. Oftentimes,
these services offer blogging software. If not, then creating an
account with Wordpress or Blogger.com can have you up and running
with a blog in just minutes. A brand blog should be updated
regularly, and the content should be useful and interesting. You can
use your blog to discuss new product lines, interesting and novel
ways to use a product, and tell experiences others have had using it.
A brand blog is also a great place to discuss corporate events,
mission statements, and give employee and management profiles so that
customers can get to know the people behind the products.
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